WRITE YOUR COMPANY INTO GROWTH

Without a marketing budget, without a marketing team, without working every hour.
This course will give you the capabilities, the confidence and the certainty that you are enough.
Yup, more than enough.


Sorry, sales have now closed for 2021.

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Hours
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Minutes
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Seconds

It’s a busy world.
How are you going to stand out?

This online course will teach you how to turn your humble
keyboard into your most valuable business asset.
You will learn...

How To Get From Stuck To Unstuck.

How To Be Small Yet Influential. 

How To Give Your Brand A Unique Voice.

How To Write Hooks.

How To Know Your Customer Like You Have Never Done Before. 

How To Have A Big Idea And Launch It.

How To Create A Demand System.

How To Turn Constraints Into Creativity.

How To Work Less But Get Better Results.

Who is this course for?

If you are C.E.O (Chief Everything Officer) of a small business, this course is for you.

If you don’t know where to start with marketing, this course is for you.

If you feel like your business is running you, this course is for you.

Even if you haven't started your thing yet, this course is for you.

Handle your dreams with care.

Running a business must not run you.

Who is this course for?

If you are C.E.O (Chief Everything Officer) of a small business, this course is for you.

If you don’t know where to start with marketing, this course is for you.

If you feel like your business is running you, this course is for you.

Even if you haven't started your thing yet, this course is for you.

Handle your dreams with care.

Running a business must not run you.

Meet your coaches.

David Hieatt,

Co-Founder - Hiut Denim & The DO Lectures

David Hieatt joined Saatchi and Saatchi at 21 years old. After a decade or so, he left advertising to build his own brands. He has built brands from nothing with next to nothing just by understanding a few basic rules of how to sell his story. Without a big marketing budget, he learned to build his brands. One sentence at a time.


Mike Coulter,

Founder - Habitualise & Tiny Habits Coach

Mike Coulter has been a copywriter forever. His timeless work has appeared (intermittently) in D&AD and he’s served on their prestigious copy jury. A Creative Director & writer on the DO's hugely influential ‘Side Projects Report’, more recently he trained and qualified in Behaviour Design with legendary Stanford University Professor BJ Fogg.

“9 years freelance and I ain’t spent a cent on training. After 10 days with David and Mike I’d do it every year. And happily pay double”

— Adrian Bentley

How it works:

A LIVE ZOOM COURSE:

Two hours every Thursday at 3 PM BST. Over four weeks. This will be made up of:

  • Two lessons by David and Mike
  • Focused breakout sessions.
  • Q&As.

EIGHT LESSONS:

  • How To Turn Up Like A Pro.
  • How To Write For Your Tribe.
  • How To Grow Your Capabilities.
  • How To Have A Big Idea. And Launch It
  • How To Gain Influence.
  • How To Write Hooks.
  • How To Create A Demand System.
  • How To Give Your Brand A Unique Voice.

OPTIONAL EXERCISES:

Designed to help you consolidate your learnings from each lesson.

PLUS THESE BONUSES:

  • The Side Project Report.
  • Hook. Story. Close.
  • Other Copy Frameworks.
  • David's Tools For An Easy Life.
  • Mike's Tools For An Easy Life.
  • How To Be Scrappy. 
  • How To Do A Quick Launch.
  • A Landing Page Explained.
  • Books To Read. And Re-read. 
  • Habit Calendar.
  • Find Your Voice.
  • The Headline Cheat Sheet.

The power of this community

We believe deeply in the power of community and the sharing of ideas and learnings with one another. So a dedicated course workspace will be set up on the messaging platform Slack, for participants to interact with each other. You will continue to have access to this after the course has ended. 

Best money I ever spent on a course.
// Bronwyn Riedel

The most inspiring and motivational course I have ever attended.
// Daryl Fisher

The course I didn’t know I needed.
// Mat Barnes 

A life changer.
// Gina Mula 

Awesome in the truest sense of the word.
// Aletta

More of an MBA than an MBA.
// Kate Shepherd 

Really bloody gang-busters good.
// Past attendee

David and Mike are exceptional.
// Bill Anthes 

Sensational.
// Adrian Sandy 

Worth every second. // Susanne

Best course of the year, hands down.
// Past attendee

What more could you possibly want out of a course?
// Gina Mula

One of the best courses I have ever taken. What Mike and David are doing is head and shoulders above anyone else.
// Rodney Eason

I used to dread online courses. David Hieatt and Mike Coulter shattered that feeling with The Keyboard CEO. Their Zoom course blew my mind and strengthened my soul.
// Past attendee 

The Keyboard CEO has completely transformed the way I look at my business.
// Past attendee 

This is the best business educational course I've ever done.
// Jas

The power of this community

We believe deeply in the power of community and the sharing of ideas and learnings with one another. So a dedicated course workspace will be set up on the messaging platform Slack, for participants to interact with each other. You will continue to have access to this after the course has ended. 

Best money I ever spent on a course.
// Bronwyn Riedel

The most inspiring and motivational course I have ever attended.
// Daryl Fisher

The course I didn’t know I needed.
// Mat Barnes 

A life changer.
// Gina Mula 

Awesome in the truest sense of the word.
// Aletta

More of an MBA than an MBA.
// Kate Shepherd 

Really bloody gang-busters good.
// Past attendee

David and Mike are exceptional.
// Bill Anthes 

Sensational.
// Adrian Sandy 

Worth every second. // Susanne

Best course of the year, hands down.
// Past attendee

What more could you possibly want out of a course?
// Gina Mula

One of the best courses I have ever taken. What Mike and David are doing is head and shoulders above anyone else.
// Rodney Eason

I used to dread online courses. David Hieatt and Mike Coulter shattered that feeling with The Keyboard CEO. Their Zoom course blew my mind and strengthened my soul.
// Past attendee 

The Keyboard CEO has completely transformed the way I look at my business.
// Past attendee 

This is the best business educational course I've ever done.
// Jas

We've got A's for your Q's

1. When does this course start? 

At 3PM BST on Thursday 29th April.

2. What if I can’t make the live sessions? 

No problem! All the live sessions are recorded and available to watch within 48 hours, so you won’t miss a thing.

3. How long will I have access to this course?

Forever! It’s yours for life.

4. I’ve tried my hand at writing before and not seen much effect. Will you be able to help? 

We will teach you how to connect with another human being. We will not teach you how to spell, or to get better at grammar. Or how to be a poet. We will teach you how to sell better by using a keyboard and more insightful strategies.

5. I’m not sure If I have the time for another online course. 

Your objection has pre-selected you as an ideal candidate for this! A big part of what we want you to learn is how to be more effective, and stop being so busy. Working longer is NOT growing your business. And it’s exhausting. 

6. I'm a team of one but I outsource the writing. Would this course help me learn how to do it myself? 

Yes. Now's the time for you to find your voice and learn to write for yourself. And, knowing this stuff will help you guide your people better.   

7. This sounds too business-y for me 

This is for all sorts of people and their companies: coffee roasters, bakers, farmers and storytellers. The Keyboard CEO doesn’t have to wear a suit. In fact, we’d prefer it that way. 

8. I'd like my team to do this course. 

Great! Drop us an email at info@thedolectures.co.uk and we'll work something out.

Enrol now

Sorry, sales have now closed for 2021.

30-day guarantee.

If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.