Course curriculum

  • 01

    Before You Start

    • Guiding Principles

    • Why This Course?

    • Why Me, Why Now?

    • The DO Backstory
  • 02

    Module 1: The Big Rethink.

    • Lesson 1. Slay Your Dragon.

    • Lesson 2. 3 Lies That Keep You Stuck

    • Lesson 3.1 Broken Business Model—Part 1.

    • Lesson 3.2 Broken Business Model—Part 2.

    • Lesson 4. Scale This Instead.

    • Lesson 5. There Is Another Way.
  • 03

    Module 1. Slideshow Sessions

    • Introduction.

    • Rethink Marketing.

    • Rethink Social Media.

    • Rethink Money.

    • Rethink Venue.

    • Rethink Team.

    • Rethink 'I Don't Have Anything To Sell'.
  • 04

    Module 1. Q&A

    • Q&A Part 1

    • Q&A Part 2
  • 05

    Module 2. Define it.

    • Lesson 1.1 Define Your Purpose — Part 1

    • Lesson 1.2 Define Your Purpose — Part 2

    • Lesson 2.1 Define Your Why — Part 1

    • Lesson 2.2 Define Your Why — Part 2

    • Lesson 3.1 Define Your Rules — Part 1

    • Lesson 3.2 Define Your Rules — Part 2

    • Lesson 4. Define Your Tribe.

    • Lesson 5.1 Define Your Magic — Part 1

    • Lesson 5.2 Define Your Magic — Part 2

    • Lesson 6. Define Your Success.
  • 06

    Module 2. Slideshow Sessions

    • Define It. Our Way. No Way.

    • Define it. Draw 3 Circles.

    • Define It. Create a Movement.

    • Define It. The Art of Being Awkward — Part 1.

    • Define It. The Art of Being Awkward — Part 2

    • Define It. For Your Community.

    • Define It. Think In Moments.
  • 07

    BONUS - Why?

    • Define It. Why - Part 1.

    • Define It. Why - Part 2.
  • 08

    BONUS - Your Guide to Manifestos

    • Magical Manifestos w/ Mike Coulter
  • 09

    Module 2. Q&A.

    • Q&A Part 1.

    • Q&A Part 2.
  • 10

    Module 3. The Magic.

    • Lesson 1. How we remember.

    • Lesson 2.1 Key Ingredients of Peak Moments - Part 1

    • Lesson 2.2 Key Ingredients of Peak Moments - Part 2.

    • Lesson 3. Magic needs Meaning.

    • Lesson 4. The Enemy of Magic.

    • Lesson 5.1 Conditions for Magic - Part 1

    • Lesson 5.2 Conditions for Magic - Part 2

    • Lesson 6. Magic is a Mindset.

    • Lesson 7. The Art of Myth Making.
  • 11

    Module 3. Slideshow Sessions.

    • The Magic. Speakers - Part 1.

    • The Magic. Speakers - Part 2.

    • The Magic. Speakers - Part 3.

    • The Magic. Volunteers - Part 1.

    • The Magic. Volunteers - Part 2.

    • The Magic. Venue - Part 1.

    • The Magic. Venue - Part 2.

    • The Magic. Understands Moments - Part 1.

    • The Magic. Understands Moments - Part 2.

    • The Magic. Community - Part 1.

    • The Magic. Community - Part 2.

    • The Magic. Touchpoints.
  • 12

    Module 3. Q&A

    • Q&A Part 1.

    • Q&A Part 2.
  • 13

    BONUS

    • Outsource Specific Knowledge
  • 14

    Module 4. Sell it.

    • Lesson 1.1 Start Early. Before Is When You…

    • Lesson 1.2 Start Early. Before Is When You…

    • Lesson 2. The Why of the Pre-Launch.

    • Lesson 3. The Power of the Pre-Mortem.

    • Lesson 4.1 12-Week Sequence.

    • Lesson 4.2 12-Week Sequence.

    • Lesson 5. How Scarcity Helps You.

    • Lesson 6. Why People Buy?
  • 15

    Module 4. Slideshow Sessions.

    • Sell It. Research Like a Pro.

    • Sell It. Grow Your List.

    • Sell It. Early Bird Sequence.

    • Sell It. 23 Ways to Influence - Part 1.

    • Sell It. 23 Ways to Influence - Part 2.

    • Sell It. 23 Ways to Influence - Part 3.

    • Sell It. Choose Your Platform.

    • Sell It. 12 Week Sequence - Part 1.

    • Sell It. 12 Week Sequence - Part 2.
  • 16

    Module 4. Q&A.

    • Q&A Part 1.

    • Q&A Part 2.
  • 17

    Module 5. Budget it.

    • Lesson 1.1 Cash Flow - Part 1.

    • Lesson 1.2 Cash Flow - Part 2.

    • Lesson 2. Dashboard.

    • Lesson 3.1 Not Magic - Part 1.

    • Lesson 3.2 Not Magic - Part 2.

    • Lesson 4. Money Left on the Table

    • Lesson 5. Sponsorship and Grants

    • Lesson 6.1 Elsewhere Economics - Part 1.

    • Lesson 6.2 Elsewhere Economics - Part 2.

    • Lesson 7. How Evergreen Works.

    • Lesson 8. The Economics of a JV
  • 18

    Module 5. Q&A.

    • Q&A Part 1.

    • Q&A Part 2.
  • 19

    BONUS - DRY RUN INTERVIEW W/ DAMIAN

    • THE DRY RUN
  • 20

    Module 6. Run it.

    • Lesson 1. Define the Process.

    • Lesson 2. What Does Easy Look Like?

    • Lesson 3. The Hub Team.

    • Lesson 4. Hire Slow.

    • Lesson 5. Before. During. After.

    • Lesson 6. Constant Gentle Pressure.

    • Lesson 7. Play The Long Game.
  • 21

    Module 6. Slideshow Sessions.

    • Run It. Who Does What.

    • Run It. Checklist Culture - Part 1.

    • Run It. Checklist Culture - Part 2.

    • Run It. 12 Weeks Out.

    • Run It. New Way of Working.

    • Run It. Three Seasons.

    • Run It. Done For You.
  • 22

    Module 6. Q&A.

    • Q&A Part 1.

    • Q&A Part 2.
  • 23

    Module 7. Amplify it.

    • Lesson 1. Pizza Principle.

    • Lesson 2. Document it.

    • Lesson 3. Testimonials.

    • Lesson 4. Now What?

    • Lesson 5. How to Create Buzz?

    • Lesson 6. Founder Brand.
  • 24

    Module 7. Slideshow Sessions.

    • Amplify It. Capture Discipline.

    • Amplify It. Press Principles.

    • Amplify It. Find Partners.

    • Amplify It. Slice by Slice.
  • 25

    Module 7. Q&A.

    • Q&A. Part 1.

    • Q&A. Part 2.

  • 26

    Module 8. The Elsewhere Business

    • Lesson 1.1. The Art of the Framework.

    • Lesson 1.2. The Art of the Framework.

    • Lesson 2. Not Selling, Helping.

    • Lesson 3.1. Grow your list.

    • Lesson 3.2. Grow your list.

    • Lesson 3.3. Grow your list.

    • Lesson 4.1. Sell your Specific Knowledge.

    • Lesson 4.2. Sell your Specific Knowledge.

    • Lesson 5.1. The Dream 100.

    • Lesson 5.2. The Dream 100.

    • Lesson 6.1. How to Launch it.

    • Lesson 6.2. How to Launch it.

    • Lesson 7.1. Psychology of Pricing.

    • Lesson 7.2. Psychology of Pricing.

    • Lesson 7.3. Psychology of Pricing.
  • 27

    Module 8. Slideshow Sessions.

    • Elsewhere. £26 Course. Part 1.

    • Elsewhere. £26 Course. Part 2.

    • Elsewhere. How To Sell It. Part 1.

    • Elsewhere. How To Sell It. Part 2.

    • Elsewhere. Guest Speaker Launch. Part 1.

    • Elsewhere. Guest Speaker Launch. Part 2.

    • Elsewhere. Guest Speaker Launch. Part 3.

    • Elsewhere. £5k Golden Ticket.

    • Elsewhere. £400 Workshop.

    • Elsewhere. £450 Online Course. Part 1.

    • Elsewhere. £450 Online Course. Part 2.
  • 28

    Module 8. Q&A.

    • Q&A. Part 1.

    • Q&A. Part 2.
  • 29

    BONUS - 2 WEEKS OUT

    • Two Weeks Out
  • 30

    BONUS - 1 WEEK OUT

    • 1 Week Out